Eurobrands Distributor, Inc. (EDI) is the exclusive importer of Peugeot in the Philippines. It is one of the latest additions to the prestigious business entities under the Columbian Group of Companies. EDI is responsible for the end-to-end distribution of Peugeot in the country which includes product planning, procurement, marketing, sales and after sales service.
At the helm of the Columbian Group of Companies is Jose Ch. Alvarez, the Chairman Emeritus. He is joined by Johnny T. Hernandez as Chairman and Glen Dasig as President. The strong leadership of the organization aims to make Peugeot a high-end, mainstream brand catering to the varying needs of the modern Filipino.
Peugeot’s entry in the Philippines highlights the Columbian Group’s goal to provide vehicles that are the best in class in fuel efficiency, innovation, and technology. As the world’s largest producer of diesel engines, Peugeot uses its decades of expertise in perfecting diesel technology.
About PSA Peugeot Citroen
PSA Peugeot Citroen, the second largest selling automotive brand in Europe, is a major French automaker and the world’s leading producer of diesel engines.
With a proud tradition that dates back more than 200 years, Peugeot has evolved from weaving shops to steelworks, to the manufacture of tools and coffee mills, and onto bicycles and wheeled vehicles. Through the years, the Peugeot brand has grown in popularity and renown, adapting step by step to the changing world – the Industrial Revolution, the Great Depression of the 1929, the period of prosperity of the 30’s and the economic crisis that characterized much of the 80’s.
In the period that saw two World Wars, Peugeot has shown its adaptability by becoming a major manufacturer of weapons and military vehicles from bicycles to tanks and shells.
Concentrating on car manufacturing in 1948, Peugeot slowly began to reassert itself as an automotive brand with the Peugeot 203. Seeing its reputation growing and its fortunes expanding, more models followed, many elegantly styled by renowned automotive design house Pininfarina. The company began selling cars in the United States in 1958. Like many European manufacturers, collaborations with other firms increased; Peugeot worked with Renault from 1966 and with Volvo Cars from 1972.
In 1974, Peugeot bought a 30% share of Citroën, and took it over completely in 1976. The joint parent company became the PSA group, keeping the separate identities of both brands but sharing part of engineering and technical resources. 1983 saw the launch of the popular and successful Peugeot 205, which is largely credited for paving the upward path to PSA’s fortunes. Many other successful vehicles followed.
Peugeot has introduced new technologies that revolutionized car manufacturing throughout the world. Its cutting-edge research in diesel technology has introduced the HDi engine or High-pressure Diesel Injection system which preserves much of the diesel engine’s traditional characteristics – economy, range and toughness – while minimizing much of its disadvantages. The high point for the HDi has been the introduction as a “world’s first” of the particulate filter (FAP), which completely eliminates particulates, of whatever size, in turn minimizing harmful emissions and thus contributing to a cleaner environment. A newly-introduced Micro-Hybrid technology furthers this achievement with higher fuel economy and lower harmful emissions.
PSA has consistently been the Europe’s most profitable automaker. In 2007, the global market share of PSA grew to 5.2%. In Europe, PSA is the second largest player with a market share of 12.9% with 3.5 million vehicles sold in 2011. In the Same year, 42% of vehicle sales of PSA were from outside Europe. In the coming years, with the group’s aggressive expansion plans in both South America, Asia and Russia, PSA is expecting robust growth outside of Europe.